The Impact of Organizational Coordination and Climate on Marketing Executives' Satisfaction with Information Systems Services

Information system (IS) managers rely on a number of devices to improve performance and the perception of performance on the part of the user. These techniques can be a variety of tools and organizational structures put in place by various levels of management. Horizontal coordination activities are such a device, one that is intended to improve the communication between users and IS developers. Past research has found an impact of coordination on IS success. However, the climate, general attitudes about the IS function in an organization in which the developers and users operate, can serve as an important moderator. Analysis of a sample of marketing executives indicates that the climate is an important moderator and may impact the ability of structural features to improve perceived performance. Managers must consider the climate as an important feature.